What is Community Response Map?
Community Response Map (CRM) is a feedback platform which facilitates online tracking, compilation and visual mapping of communications received by target communities. This tool has been developed by IOM to enhance community engagement and two-way communications.
Community Response Map allows you to easily customize, pilot, and scale feedback solutions that connect directly with target populations. CRM can turn a simple information campaign into state of the art interactive feedback.
How does it work?
Outreach activities, such as public media, community mobilization, public events, and social marketing tools, stimulate calls to a hotline or SMS inquiries. This feedback can then trigger an urgent response or other follow-up as required. It’s also helpful if you want to conduct follow-up surveys to see how well your project has worked. This is particularly useful if you want to measure various metrics including geographic distribution, gender balance or discrimination, whether the project was well understood and whether it contributed to behavior change over time.
This could be important in many contexts but especially among vulnerable populations or where lives are being endangered by risky behavior.
Frequently Asked Questions
Is your personal data secure?
Yes, there is high level data security. A public interface of the platform can be used to share meta data, whereas a private interface allows real-time results to be shared with approved partners, donors and other key stakeholders all within the bounds of data protection procedures.
Who is it for?
It can be used by IOM missions, local government, international agencies and NGOs depending on the context. Community Response Map also allows various agencies to compile two-way communications into a common online data platform to better understand community feedback trends and emerging concerns among affected populations across different sectors, actors and geographic regions. Real-time analytics on the impact of communications allow specific actors to track feedback on communications outreach and to share data among various actors. This ensures problems, duplication and errors are quickly spotted and remedied.
CRM enables project managers to:
- Track outputs more effectively by mapping information gathered via SMS, surveys and other communications channels
- Monitor the progress of a project using an easily accessible online database and maps
- Share project outcomes visually with colleagues, government partners, donors and other stakeholders