The International Organization for Migration (IOM) Sri Lanka has been conducting special information outreach campaigns popularly known as safe migration campaigns (SMC) to curb the irregular migration attempts of Sri Lankans through irregular channels. The Global Assistance to Irregular Migrants (GAIM), which is running in its fifth phase, funds this programme. The campaign informs the benefits of safe and regular migration and the ill effects of irregular migration by targeting students, youth, government officials, community leaders, and communities prone to irregular migration.